2019 Creativity Creativity / Creatividad Design Exhibitions IN ENGLISH Innovation Promoting your Art sustainability Uncategorized Videos


It is a fact that our modern view of the world, of what is sustainable development, and of the underlying environmental issues, feel as something relatively recent. For many centuries we theorized about almost everything that surrounds us. And as a human society, we have even searched for universal truths forever. In fact, we still do.

Social and technological evolution has gathered speed, and we have gone way beyond what is close -our towns, counties, countries and continents-, to more holistic views of life and the planet. As we search for the meaning and survival of our own evolutionary development, we look at the Universe and beyond, even theorizing on the existence of multiverses, or perhaps an omniverse filled with “island universes” like ours (these new descriptions came to be as the theories of multiple realities advanced). As a result, the common account of what is “universal” came into question.

After all, multiplicity attempts against a common belief of just one shared reality (the word universe literally means “turned into one”, or even “transformed into one”-from the Latin unus – one- and versus, which does not mean “against” as in the modern usage, but to turn or to transform). And as we question what we know, and as incredible or farfetched the concepts may seem to many today, we advance and grow as a civilization.

Clearly, as we search for understanding, we look further and further for feedback and for answers. Looking everywhere for clues and searching for new sources of information is a method as old as humanity. But this hyper amplification of our data bases, and of information sourcing, which is at the center of our current rate of progress, is something novel.

Only 50 years ago, our daily life today would have easily qualified as science fiction. And we do not need to look at cellphones, nanotechnology, AI or the internet to assert this. It is enough to look at something more simple and geographical in nature.

People then, as it had happened throughout history with few exceptions, generally moved very little from the area where they had been born. Or if they did so for any reason, the chances of changing again from the place in which they had made a new home, or a new life, were very low.

Many centuries, and even decades ago, most scientists would present their findings -just like today- to other members of the scientific communities of the time. The difference is that they were mostly real communities in the traditional sense. Unless something was planned years in advance, most of the scientists turning up would basically be your neighbors, as there were few means to extend communication and travel beyond what was nearby.

Thus, they all lived quite close to each other. That way they would take advantage of the feedback from other scientific minds. But that would result in a restricted span of enquiries -as would be the opinions-, since they would also generally share a “school” of thought (the local school). Still, that did not mean that there was any lack of brilliance. In fact, we have seen enormous comparative advances arising from the greatest minds and schools of thought from our distant past.

One of the great things -and comparative advantages- about our lives today clearly center around the fact that people – and therefore ideas – are moving around the world with much more fluency and speed. In fact, and as a partial example of our love of travel, figures show that there are more than a million people floating up in the air every second of the day and night, moving from one place to another just by flight (and without counting those who are living and travelling in space throughout the year).

Advancement in the sciences, education, technology, and quality of life has as much to do with discovery as with the fact that this constant interchange has viralised cultural and scientific information, opened societies, deepened our understanding at a global scale, and as a result, increased the speed of progress.

In other words, the exponential increase in the virtual and physical transmission of data of all types throughout the world, highlights the fact that, it may be in that peculiarity of our time, where lies one of the logical precursor to the explosion of worldwide change since the late 20th Century.

A simple example would be that, seeing how others live, has made people, particularly those far from the central economies, to want to improve their standards of living, and no longer accept what others tell them should be adequate. The same could be said of other accelerated developments.

Today, people will move everywhere, while communication is constant. As a result, ideas tend to spread like memes – expressed as a unit of information that spreads from person to person – and are then gradually adopted by most. Information becomes much more widespread and as a result, it seeds change everywhere, though concepts can easily be misunderstood in the early stages of interaction since discernment -which requires deeper information and some experience- always lags the first contact.

I grew up in Melbourne, Australia. I still remember how one day, as I was chatting during recess with one of my school friends at CBC St. Kilda, the Christian Brothers College I attended, I was surprised -enough to still remember the anecdote- by the fact that he confessed he had only travelled only as far as Ballarat until then (we may have been 16 years of age and for those who do not know, Ballarat is a beautiful gold rush town that lies about 70 miles from Melbourne).

By then my family and I had travelled from Argentina to Australia by Peru, Tahiti, New Zealand and Sidney. Years before, while still in Argentina, we had toured Europe extensively, and regionally in South America. What I had lived already may have been a little out of the ordinary for a kid then -and in many places even now-, but his lack of movement and contact with outside influences was also already quite unusual.

I would tell him stories about what I had seen in my family´s trips and for him, it was both an eye opener and quite foreign and difficult to relate to his own life experiences at the time. Now fast forward from my own childhood to these days, and things have dramatically changed.

Currently Australians travel on average 15,500 miles per year, while the average number of miles driven by Americans per year is about 13,500. Meantime, it is estimated that commercial airlines carried just over 4.3 billion passengers worldwide on scheduled flights in 2018. That is not only people, it is close cultural, scientific, and intellectual contacts that just spread across the face of the planet slowly changing the whole human climate.

There may be still kids -and grown-ups- who may take their time before travelling – or getting the opportunity to travel- somewhere far from home, but all of them have traveled the virtual domain enough to have had a much deeper knowledge and contact of the “outside world” than my friend ever had at 16 years of age. And they have also been openly – and sometimes unconsciously- influenced by ideas, philosophies and technology which arrived to them from very far away.

All of this has had a great deal with the strengthening of what some have come to describe as the “Universal Mind”. Jazz pianist Bill Evans recorded in 1966 a famous interview/documentary with his brother called exactly “The universal mind of Bill Evans”, referring to this from a musical perspective (recommended viewing and freely available on YouTube @

This notion is not new, and it definitely predates the wonderful Bill Evans by a few thousand years. In fact, the first recorded concepts around the idea of a universal mind may come to us from a pre-Socratic Greek philosopher called Anaxagoras, who arrived in Athens around 480 BC and who was later quoted by Plato and others. The Buddhist school of thought also talks about the universal mind from long ago. And the whole concept has been passed on by philosophers and religions through the centuries.

It could even be submitted that, if our universal mind exists, then it may have been evolving as much as our individual intelligence. So, it would not be surprising that it could be ventured that this process may have evolved to partially mirror our individual brain synapses as well, which can be chemical or electrical. In the universal mode we would also have the virtual spread of ideas by electric transfer (in the sense that it involves technology based modern communications, internet, and all audiovisual modes but no physical interchange), and a chemical transmission, in that it requires a physical interchange of ideas (mostly face to face, or in groups, interchanging chemicals -like hormones-, and other more physical, man created tools).

The importance of this hypothesis is that, even as late as Evans´ times (mid 1960s), it still predates globalization and the present global acceleration of processes and sharing of ideas. Furthermore, in general terms, it did predict that information would be shared globally (the “How” may be the point of discussion amongst each position) and explained how the whole world tends to adopt concepts and points of view, as if each person was part of a common consciousness. In this case size matters, as the more people become associated with an idea, the better the chances that idea will be redeployed and even adopted by others.

In the realm of inventions this is commonly known. Inventors throughout history tend to come up with similar concepts, very close to each other in time (sometimes at exactly the same time), separated by a street or sometimes by oceans, and generally not aware of the existence of the other. It could even be said that innovations tend to “mature” at a global rate and it is only timing, means, and the individual will what separates those who will ultimately become famous (and sometimes very wealthy), from those history will probably forget.

In the specific area of sustainable development and the environment, the whole idea is not new. It goes back to 17th Century Europe – particularly in Great Britain – and concepts related to forest management. It is in this realm that the whole process developed. The evolving notion of the wise use of resources can be traced, at least in its formal approach, to Gilford Pinchot, first head of the US Forestry Service.

In the early 1960s, the then embryonic environmental movement started highlighting what was the relationship between the environment and economic development. That hit a type of milestone with the MIT influenced 1972 Club of Rome report on the Limits to Growth, which described the desirable “state of global equilibrium”.

The contents were way ahead of their time. In fact, the paragraph that has been most quoted basically says: “We are searching for a model output that represents a world system that is sustainable without sudden and uncontrolled collapse and capable of satisfying the basic material requirements of all of its people”. Enough said.

There were no Sustainability Managers or Directors in Corporations -or in public life for that matter- at the time, and nobody had even thought of the task or the position. Then everything changed.

From the 1800s until the1960s spread was hampered by limited scope and little contact with outside forces. In the early 1960s it opened up. By 1972 it was clear that it could address issues of general development, and in the early 2000s it was already a concept in the universal mindset. That is how long it took for the idea to finally mature as an accepted concept and finally catch on. There is obviously much more to say about sustainable development from before and after the 1972 milestone, but I believe the point is made.

It is not, then, that we are slow to understand the importance of a notion as a result of it being novel. This timetable shows that the process can be slow, but once it acquires some basic critical mass, it has a fairly predictable -and fast- universal “speed of synaptic activity”. This human (and with apologies to Mr. Spock, not Vulcan) “mind meld” is then accelerated as we now move with a perpetually incremental speed in the exchange of communication as well.

The result is that a new beginning for the meme is set at the global mindset at some point. A magical transformation, from the thoughts and inspirations of the few to the motivations of the many, is subsequently produced.

So, as much as It is difficult to wrap our brains around the idea that corporate areas specialized on sustainability, for example, did not exist almost anywhere for so long, it is understandable that there is still certain superficiality in the analysis, and a misunderstanding as to the real nature of the massive cultural and business shift that is advancing worldwide. Even if concepts may become more easily recognizable, and spread in the common conversation, enlightenment will tend to take a little longer still, and flourish in the last stretch of connectivity.

To do that, we obviously need the freedom to communicate and express new ideas, a leveled playing field (or at least one with clear rules), enforcement that is real and present, and within those sets of parameters, creativity and innovation that can envisage to have long term effects may finally occur and flourish in the best possible sense.

In any case, and no matter what we do, it is not possible any longer to do our jobs detached from sustainability, ecological parameters, a deeper understanding of universal laws, ethics and integrity, and from our responsibility to the community in general. Our role must be seen within a holistic approach to solutions that are systemic in nature, and rarely individual. That implies that no one in particular, but the conjunction between the different actors in society, should produce the desired results.

On the business side, sustainability is slowly being understood by the major corporations. We have come from the mere use of “sustainable referencing language” (doing it because it is trendy), to slowly attempting to introduce sustainability into the DNA of each business.

Most organizations are finally working for today while preparing for a very different tomorrow. They have come to realize the real economic impact, and the financial benefits, of sustainable growth and the potential of adding to that mixture, the benefits of innovation and creativity (regarding organizational change, products, services, methods, and so on).

I believe there are numerous opportunities around the world yet to be explored. And I also believe that this may be a great time to discover them.

Conservation history teaches us that, at the genesis of any movement to save a place around the world, there has always been one emotionally and ethically inspired citizen who has mobilized the rest. One person who has taken on the task of organizing communities, who has created engagement, and who has generated the long-term constituency that will preserve change.

And that is why we need honest brokers. Individuals and organizations that can present innovative solutions that are systemic and full of counterbalances (Government, Venture Capital, Multilaterals and NGOs, Technology, and obviously Business), and which can produce results that engage and with wide ranging benefits in mind.

Sustainable strategies can produce real environmental, community based positive long-term results, that in the case of business, can also be very profitable, while in the case of nations, help them achieve the next level of long-term sustainable growth. And we know that sustainable and long-term growth, is the key to building strong communities and large middle classes. It is also one of the main paths towards the elimination of poverty, and a major tool in the inclusion, into a wider and more inclusive society, of those who were left out of the system along the way.

It is time to convince the political leaders, corporations and cultural influencers that have yet to come onboard, and to help them aspire to become that “one person” in their impact zone that will go down in history as a promoter of responsible development, and at the center of that change.

At the heart of it lies the power to move hearts and minds. In my lectures I always say that passion and sentiment must never be discarded. The force of sheer scientific numbers will always impress, but it is necessary to engage people at their emotional intelligence level. There is no question either that the globalization of (good) ideas acts as an innovation accelerator.

Nevertheless, beyond the global perspective, the difference obviously starts at the individual level and within our own areas of influence. We cannot make a few enlightened groups responsible for our future. Change is already here, and it is the new society with a new and growing economy, that is flowing rapidly towards us.

The viral nature of information and the free availability of ideas, knowledge and new concepts is the fuel that is making our jobs much simpler. Our constant hunger to advance is the engine, while our aspirations could be a large factor behind the push for change. And it is not something that will happen at some point, that paradigmatic transformation is already moving the ground from underneath our own feet.

Let go then of what is old and of little use (thank you Marie Kondo for viralizing another valuable idea!) and embrace all that is good in this shift of major boundaries. And remember, that you should find the way to make it to the other side is not what is behind this shift. Instead, it is a recognition that either we try to succeed together, or there is a big chance that we will not make it at all.


Originally published as an article on LiknkedIn Pulse, 2019.

© 2019 by Ignacio Alperin Bruvera

(S) Ignacio Alperin nació en Argentina, creció en Australia y vivió temporariamente en varios países alrededor del mundo. Posee una experiencia internacional extensa, y diversa, obtenida en una carrera profesional alejada de lo lineal. Hoy en día es Profesor de Entrepreneurship en los MBAs de la Universidad Católica Argentina (UCA), Profesor de Creatividad e Innovación (Grado) en UCA Internacional, es un Emprendedor serial, consultor, orador en eventos nacionales e internacionales, evangelista secular, y artista plástico.
(E) Ignacio Alperin was born in Argentina, grew up in Australia and lived temporarily in several countries around the world. He has extensive and diverse international experience, obtained in a professional career far from the linear. Nowadays he is Professor of Entrepreneurship in the MBAs of the Argentine Catholic University (UCA), Professor of Creativity and Innovation (Degree) in UCA International, a serial Entrepreneur, consultant, speaker in national and international events, secular evangelist, and an artist.


2019 IN ENGLISH previous works by the same artist Promoting your Art The Sunday Concert (Jazz) Videos Visual Jazz

THE SUNDAY CONCERT: The Chic Corea Akoustic Band live

Perfect Sunday Concert…

Talented muscians, old and new tunes, live, acoustic…. just a gem.

This is the CHICK COREA AKOUSTIC BAND playing on July 28, 2018 at JAZZ SAN JAVIER 2018.

Returning afyer nineteen years, Jazz San Javier was very pleased to present the return of Chick Corea. With a most brilliant career which began in 1966 as leader of his own projects, with 20 Grammy Awards to his name, and 51 Grammy nominations, Chick Corea is one of the top piano players of his generation, alongside Herbie Hancock and Keith Jarrett. An innovator with his electric projects like “Return To Forever” and the “Elektric Band”, he also shows his best facet as brilliant pianist through his acoustic projects, the brightest of which is the Akoustic Band, a meeting which is perceived as the jazz event of the year, with two other jazz greats, John Patitucci and Dave Weckl.


Chick Corea (piano)
John Patitucci (bass)
Dave Weckl (drums)



Until next time!

©2019 by Ignacio Alperin Bruvera

2019 Creativity Creativity / Creatividad Design Exhibitions IN ENGLISH Innovation Promoting your Art sustainability Uncategorized Videos


Creo que a todos nosotros, en algún momento de nuestras vidas, se nos ha cruzado la duda sobre si no existirá alguien, caminando por algún rincón del planeta, que se nos parezca al punto de que se nos confunda el uno con el otro.

Esto no es nada nuevo. La idea de un doble es muy antigua y tiene probablemente sus orígenes en la mitológica idea de los “dobles de espíritu”. Donde un mismo espíritu es dividido en una mitad buena y una maligna, para luego encarnarse en dos personas idénticas, pero con motivaciones opuestas.

No hace falta mucho trabajo para ver lo popular del concepto. Sin ir más lejos, Hollywood le ha sacado el jugo de manera constante. Desde Terminator Genesis, Muppets most wanted, y Superman III, a Bill & Ted´s Bogus Journey, Replicant, Matrix, y Oblivion, el cine nos ha entregado dosis constantes de dobles con siniestras o sorpresivas intenciones.

Los alemanes (y los angloparlantes, quienes han adoptado la palabra) llaman doppelgängers a estos supuestos dobles. Es una palabra compuesta (como muchas alemanas) que significa “doble acosador” y originalmente se refería a un espectro o aparición que es una réplica o doble de una persona viva, pero que no proyecta sombra alguna y a quien uno no le debería hablar nunca si lo ve, ya que presagia algo malo que está por suceder, o inclusive la muerte.

Algunas historias hablan de estos dobles como “gemelos malvados”, porque intentan dar consejos engañosos, o plantar ideas siniestras en la mente de sus víctimas para hacerles daño, o matarlos, y potencialmente reemplazarlos asumiendo sus identidades.

En la vida real, y sin ser aparentemente tan perversos, hay – solo hace falta buscarlos en la web- varios sitios que, armados de una foto, tratan de ubicar a una persona con características faciales parecidas a las nuestras.

Los algoritmos se encargan de realizar lo que se denomina “reconocimiento facial” (face recognition en inglés), buscando coincidencias en fotos publicadas online. Se considera que las características que marcan la fisonomía de un rostro son generalmente 8, pero estos programas se encargan de buscar coincidencias en una serie de características denominadas puntos nodales que, en referencia a la cara, suman hasta unos 80, y refinan mucho más la búsqueda comparando parecidos y diferencias. Obviamente que cuantas mayores coincidencias, más semejante a mí será la otra persona (y viceversa).

De hecho, los programas biométricos (en parte gracias su utilización masiva en el ejercicio de buscar continuamente estas características online por mera curiosidad), han ido mejorando su eficacia de manera exponencial. Hoy en día, la mayoría de estos sistemas pueden buscar y comparar estos puntos de coincidencia en entre 20 y 30 millones de caras por segundo, y la velocidad -así como la eficiencia en la correcta comparación- continúan en constante aumento.

Sin embargo, de acuerdo con un estudio realizado en 2015 por científicos de la University of Adelaide, en Australia, se calcula que las posibilidades de que exista una persona cuyos rasgos faciales coincidan con los propios en solo los 8 rasgos básicos es de una en mil millones, mientras que lleguemos a cruzarnos con alguien que sea totalmente idéntico a nosotros de manera integral (cuerpo y cara) tiene una probabilidad de uno en un millón de millones. O sea, puede suceder porque es una verdad matemática, pero no es demasiado probable que ello ocurra.

O por lo menos, es tan probable como que un chimpancé encerrado con una máquina de escribir termine tipeando Romeo y Julieta de Shakespeare por casualidad (esa es la conclusión -matemáticamente probable pero casi inconcebible desde el punto de vista de las probabilidades- del famoso “problema del mono infinito”).

Ahora bien, no necesitamos monitos encerrados, ni fantasmagóricos fenómenos con maliciosas intenciones, para poder aseverar que, de hecho, existen dobles nuestros y que, tal como ocurre con los famosos doppelgängers, nos influencian y nos pueden llevar por caminos decisorios novedosos -y posiblemente impensados -, de no haber surgido su empuje persuasivo.

Cada vez que entramos a una red social (Facebook, LinkedIn, Instagram, Twitter et al) vamos a encontrarnos con “sugerencias” sobre actividades, potenciales nuevos contactos, amistades, productos o servicios interesantes. Muchas veces se trata (particularmente en productos o servicios) de mera publicidad. Todo es algorítmico (publicidad incluida), pero lo notable es lo que no es meramente -u obviamente- publicitario.

En algunos casos, se nos sugerirán amigos de nuestros amigos, por lo que la presunción es que tal vez los conozcamos, o que nos interese conocerlos. En otros casos, se trata de un proceso de comparación entre nuestros doppelgängers y nosotros. Personas que interactúan, miran, buscan, y compran con patrones muy similares (o idénticos a los nuestros). De ese proceso surgen las diferencias y la presunción que las cosas que ellos ya han probado, y han decidido que les gustan, son también ítems que a nosotros nos pueden llegar a interesar.

Cuando entramos a Amazon, o a Mercado libre en Sudamérica, lo que ocurre es mucho más directo. Siendo sitios comerciales, la búsqueda exhaustiva (Data Mining) de estas características genera sistemáticamente grupos de personas parecidas. Podríamos denominarlos “dobles virtuales”, ya que posiblemente no se parezcan para nada a nosotros en términos físicos, pero sí son casi idénticos en términos de intereses, gustos, lectura, música, películas o diversión.

La comparación de lo que hace nuestro doppelgänger de Mercado Libre, por ejemplo, genera propuestas del sitio para que probemos productos o servicios que ellos ya probaron y adquirieron. Y siguiendo la teoría de los espejos, nosotros estamos generando al mismo tiempo sugerencias para ellos, también como sus dobles.

Big Data Análisis (que se asemeja en algo al Big Brother de George Orwell), busca replicar a los dobles mitológicos utilizando una metodología llamada “K nearest neighbors”, basada en una de las funciones más utilizadas, la de la distancia euclidiana (la cual se deduce a través del teorema de Pitágoras).

En la práctica es una función muy simple que calcula la distancia más corta entre dos muestras. El algoritmo KNN (por sus siglas en inglés) simplemente realiza estos cálculos utilizando una múltiple variedad de atributos. O sea, encuentra nuestros dobles en gustos de lectura, o de electrónica, o de lo que fuera, y eso permite que el sitio nos ofrezca aquellas experiencias que nuestros dobles ya probaron y nosotros no (y viceversa).

Puesto en terminología que todos comprendamos, y haciendo un paralelo con la mitología, el resultado de este cálculo es el de dar consejos basados en intereses de otros “nosotros” – que pueden ser engañosos como en las viejas historias pero que apuntan a fomentar nuestros niveles de consumo-, o plantar ideas -no necesariamente siniestras, a no ser que nuestros dobles estén demostrando características o intereses diabólicos que nosotros todavía no mostramos- en la mente de quienes seríamos, sus “víctimas”.

Obviamente que el interés es puramente comercial, y no necesariamente malicioso (aunque la puerta está abierta para cualquier tipo de influencia). Pero en la práctica esos “dobles” están lenta, e indefectiblemente, modificando nuestras actitudes individuales, ya que el “grupo de doppelgängers “(como de hecho lo rebautizó Seth Stephens-Davidowitz, autor del libro “Big Data, New Data, and what the internet can tell us about who we are”) está, de alguna manera, homogeneizando nuestros gustos e intereses.

Desde el punto de vista comercial, esto es fantástico porque nos permite identificar, con creciente certeza, a los grupos de potenciales clientes con características muy específicas dentro de una enorme masa social totalmente heterogénea.

En otras palabras, pasamos de publicitar masivamente, aunque de manera sectorizada y con la esperanza que alguien actúe (sea esta clickbait o publicidad clásica), a identificar y sugerir el producto o servicio directamente a cada persona y a título individual, basado en sus supuestos -y muy concretos- intereses.

Es cierto que, tal vez, nos hubiésemos interesado igualmente en muchos de los ítems sugeridos por estos sitios, y es también cierto que mantenemos una cierta libertad de elección (relativa porque, por ejemplo, siempre existen presiones culturales para incorporarnos a tribus sociales determinadas, y muchas veces estos productos son parte del rito de iniciación).

Pero es un hecho que esas sugerencias también acotan nuestro muestreo de opciones y generan una especie de visión de túnel comercial o intelectual. Y es más, hasta se podría argumentar que lentamente vamos modificando nuestras individualidades, por lo que el resultado, implícito o impensado, puede que sea el de “crear” grupos con características específicas.

También es verdad que nos estamos concentrando en una franja muy específica de esta función de análisis de Big Data. Pero es una de las funciones que más nos afectan día a día. Porque de alguna manera, más allá de que tengamos una libertad absoluta para elegir lo que queramos en internet, nuestras elecciones reales de información y de datos son, en la práctica, muy limitadas.

Limitadas -entre otras cosas- por nuestras costumbres, nuestros prejuicios, nuestras restricciones culturales y educativas, nuestro idioma, nuestras necesidades de probarnos en el lugar correcto y con la posición correcta, nuestros complejos y como dijimos, las presiones sociales. O sea, la aparente libertad de decisión es mucho menos libre -o democrática- de lo que nos damos cuenta.

Pero el resultado tiende a ser el mismo que vemos en el concepto gestor de la democracia moderna, que se parece mucho al tradicional acto de magia donde se nos pide elegir una de muchas cartas, para terminar siempre eligiendo la que el mago quiere que escojamos.

No es una novedad que en la democracia moderna todos podemos elegir. Pero también es cierto que a los candidatos los elijen siempre unos pocos (o un pequeño grupo de dirigentes, o bien pocos en relación al total de los electores). Y para que vean -como dice el viejo dicho- que “en todos lados se cuecen habas”, uno de los que comenzaron este tipo de democracia con final preestablecido fue un infame político norteamericano, líder de Tammany Hall (un viejo partido demócrata de New York en el siglo XIX), llamado Boss Tweed.

Para no perdernos en la explicación, solo basta decir que pasó a la fama, entre otras cosas, por su efectividad para controlar legislaturas, por sus altos niveles de corrupción, y por su frase más famosa: “No me importa quien vote, siempre y cuando sea yo el que nomine al candidato” (cualquier coincidencia con sus experiencias personales en sus propios países, es meramente causal…).

Un ejemplo muy actual de deformación en el proceso de elección es el que se produce en Gran Bretaña. Como recordarán, a mediados de 2019 la Primer Ministro Theresa May anunció su renuncia. El sistema británico permite que cualquier miembro del Parlamento pueda presentarse como candidato siempre y cuando sea apoyado por otros dos miembros provenientes del partido dominante (que en este caso, era del Partido Conservador).

Una vez conformada la lista total de candidatos, los mismos miembros del Parlamento pasan a votar y descartar en sucesivas elecciones al último en cada elección, hasta que quedan solo 2 candidatos posibles. En esa instancia todos los miembros registrados del partido, que en el caso del Partido Conservador Británico son aproximadamente unos 150.000, deciden quién será ungido como el siguiente Primer Ministro. Demás está decir que este proceso “democrático” se produce en una Gran Bretaña donde viven más de 66 millones de personas.

Queda claro que el ejemplo vale por su obviedad, pero se repite en mayor o menor medida, en casi todas las democracias modernas. Pueden cambiar los métodos (aparente u obvios), y las explicaciones o justificaciones, pero el resultado es bastante parecido.

Volviendo a lo que concierne a nuestra experiencia online, la realidad es que Big Data es Big Business y eso es muy bueno, pero también puede generar inconvenientes. Ya hemos visto que nuestras elecciones no son verdaderamente ilimitadas, pero a eso debemos sumarle desde la potencial discriminación, al mal uso de la información personal, pasando por la manipulación política y social, y la generación de errores y descuidos sobre la información personal que nos pueden afectar en el momento, o mucho tiempo después. Todos estos son inconvenientes que ya han recibido mucha atención y que todos, de alguna manera, conocemos.

Pero un tema que queda generalmente un poco bajo el radar, es el del agregado de la fuerte influencia que ejercen nuestros dobles en nosotros, y lo que representan en términos de las modificaciones de lo que hubiesen sido nuestras acciones sin esas sugestiones o presiones.

Podemos argumentar que casi no existe decisión sin influencia, y eso es totalmente cierto. Pero es, al menos incómodo, pensar que otras personas con gustos similares están gradualmente modificando lo que hago, y que de hecho, otros están aprovechando ese proceso para impulsar una mimetización forzada entre nosotros que facilite aspectos comerciales ajenos a nuestras vidas.

Cuando llevamos adelante ejercicios en grupos de trabajo sobre temas de negociación, siempre estamos atentos a evitar lo que se denomina en inglés groupthinking, o pensamiento grupal. Esa actitud genera problemas, porque unos pocos terminan forzando opiniones sobre aquellos que cuentan con menos voz, o menor capacidad de defender sus posturas.

A su manera, este proceso de retroalimentación de doppelgängers virtuales, pero igualmente reales, me genera una sensación de similar preocupación.

Una manera de evitarlo es, simplemente, saber que esto ocurre y de manera consciente ir siempre mucho más allá de lo que nos sugieren. Vivimos en la era de la información y del conocimiento, y nuestra salvación es la de absorber la mayor cantidad de conocimiento posible, así como la de mantenernos lo más informados que podamos.

Disfrutar de este gran momento de la historia, requiere también que aprendamos la valiosa lección de la película de los Muppets. No dejemos que nos pase lo que le ocurrió a Kermit, y no permitamos que un Constantine (el Kermit oscuro) se apodere de nuestras vidas y reemplace nuestra capacidad de vivirla de acuerdo con nuestro (relativo) libre albedrío.

Mientras lo positivo es que la tecnología unifica, al proporcionar acceso universal a la información, también y por su propia naturaleza, tiende a estandarizarnos. Es por eso que el futuro necesariamente demanda que, no solo compartamos valores comunes, sino también que sepamos marcar esas diferencias que nos hacen únicos, y también algo impredecibles.


Publicado como artículo por el autor originalmente en Linkedin Pulse en 2019.

© 2019 by Ignacio Alperin Bruvera

(S) Ignacio Alperin nació en Argentina, creció en Australia y vivió temporariamente en varios países alrededor del mundo. Posee una experiencia internacional extensa, y diversa, obtenida en una carrera profesional alejada de lo lineal. Hoy en día es Profesor de Entrepreneurship en los MBAs de la Universidad Católica Argentina (UCA), Profesor de Creatividad e Innovación (Grado) en UCA Internacional, es un Emprendedor serial, consultor, orador en eventos nacionales e internacionales, evangelista secular, y artista plástico.
(E) Ignacio Alperin was born in Argentina, grew up in Australia and lived temporarily in several countries around the world. He has extensive and diverse international experience, obtained in a professional career far from the linear. Nowadays he is Professor of Entrepreneurship in the MBAs of the Argentine Catholic University (UCA), Professor of Creativity and Innovation (Degree) in UCA International, a serial Entrepreneur, consultant, speaker in national and international events, secular evangelist, and an artist.


2019 IN ENGLISH previous works by the same artist Promoting your Art The Sunday Concert (Jazz) Videos Visual Jazz

THE SUNDAY CONCERT: Today is just for some vinyl…but what vinyl! (Hint: It has Bags as well as grooves…)

Perfect for a Sunday Brunch…

It is none other than BAGS GROOVE, the 1957 record by Miles David and Quintent.

Davis Quintet and Davis All Stars, contains “Bags’ Groove takes 1 and 2 with Milton ‘Bags’ Jackson on vibes and Thelonious Monk on piano. Recorded on June 29, 1954 (Side B) and December 24, 1954 (Side A) and engineered by the legendary Rudy Van Gelder, great stuff indeed.

A1 Bags’ Groove (Take 1)
Piano – Thelonious Monk
Vibraphone – Milt Jackson

A2 Bags’ Groove (Take 2)
Piano – Thelonious Monk
Vibraphone – Milt Jackson

B1 Airegin

B2 Oleo

B3 But Not For Me (Take 2)

B4 Doxy

B5 But Not For Me (Take 1)


Bass – Percy Heath

Drums – Kenny Clarke

Piano – Horace Silver (tracks: B1 to B5)

Tenor Saxophone – Sonny Rollins (tracks: B1 to B5)

Trumpet – Miles Davis



Until next time!

©2019 by Ignacio Alperin Bruvera

2019 Creativity Creativity / Creatividad Design Exhibitions IN ENGLISH Innovation Promoting your Art sustainability Uncategorized Videos


The entire Universe is the product of a process of constant creation and modification.

While our civilization has always tried, in one way or another, to exercise – or pretend to exercise- control over nature and the universe itself, experience confronts us with a somewhat different reality.

Our own existence as a human race has always depended on a series of events that are partly due to what our own actions generate, and in a significant proportion, to series of absolutely fortuitous events.

Within what we call fortuitous events, some will occur within the familiar, professional and commercial ecosystems that we generate, while others will have to do with facts related to the actions of others, and in most cases, to the expected operation of the universe itself.

Our global and individual survival is, then, largely based on our own adaptability and creativity at every moment of our lives, as well as on how we share that learning process across generations.

Although we may not perceive ourselves as creative beings and speculate that, alternatively, there are specifically creative people who have genetically inherited this gift, reality tells us otherwise.

While it is undeniable that we are all different, there is a co-existence of those who naturally show certain individual vocations, with the ones which are sporadically touched with a magic wand and which are born with exceptional individual characteristics, plus those who are the product of inherited traits, either genetically or through family or social mandates. And then, there is the rest, who traditionally have been presumed to lack that special spark that makes them different.

Fortunately, education, science and experience have shown us that this division is not necessarily correct. As much as some are “touched” with certain explicit talents, it is equally true that we all have, without exception, the ability to add assets to our arsenal of abilities thorough intuition, experience, and constructively through learning and understanding, and be equally creative members of society, and capable of exploiting that creativity beyond our personal and family environment.

Contrary to what we were taught, and most believed for centuries, there is even no major clear or defining differences between what traditionally has been defined as “creative” and “non-creative” people. In fact, we are all born with quite similar characteristics and our brains are all pretty similar.

There are differences though in how each person approaches different issues, and the natural ease with which we can approach certain problems. We could even say that while we are all creative, we are all different types of creatives. In fact, we can also increase those creative processes -and other creative characteristics that may not have been so obvious or naturally occurring- by opening our minds to the possibility of learning them.

As children, we all share common traits. One of them is that we are all very creative, very free thinking and hungry for knowledge individuals. Our imagination tends to fly free and we do not find limitations other than those imposed to us. It is not that we can do anything, but it is that we believe that we can[i].

As society and traditional education come into our lives, that imaginative flair and the creative confidence that comes with it, begins to fade. We are taught in terms of right and wrong, The right answer is what pushes us forward, while the wrong answer must be avoided at all costs.

We are also taught, for example, how to resolve puzzles as a way of training our logical mindset, our capacity to put together complex ideas, and to pay attention to detail. While these are worthwhile and positive exercises, particularly in childhood[ii], life does not necessarily follow the same rules. And as other restrictions, fears, pressures and experiences begin to mount, our creative abilities recede and sometimes, may almost disappear.

In life there are answers which are mostly correct and answers that are mostly incorrect. In fact this statement is just mostly correct. There is also a great deal of grey in between. In fact, while being precise is good, the fact remains that we tend to learn more from failure than from success[iii].

Success is important but can make us overconfident and, as we all know, life tends to blindside us at some point. In fact, and going further, what is correct today may not be correct tomorrow. We all know that 2+2=4, yet there are simple mathematical models that can show that even 2+2 could be something else[iv]. What is black or white suddenly gains a shade, and we must now learn how to deal with that change.

And while puzzles are very entertaining, believing that life could be like solving a series of puzzles – or even an enormous single one- may stump our capacity for growth and enjoyment, since life always hides some of the pieces.

An incomplete puzzle will stop us cold, while the capacity to create our own reality based on the pieces we have may give us, instead, the ability to create our own image (and we may even be lucky enough to have some pieces leftover to use on another project).

So, why is it so important to work out and develop our creative strengths today? Simply because, as we have seen, our society and our planet are going through a paradigmatic transformation. And understanding the dynamics involved in the creative process, learning to see the connections, being able to reinvent ourselves as may be required, might be major and substantial assets and strengths as we move forward.

However, we have a series of hurdles to surpass if we wish to get there.

One is about opening our minds to the possibility of exploring our aptitudes. We all know that we have received certain talents that may come from our genetic pool, our natural abilities, and even from our environment. We have been traditionally taught that concentrating on one would make our lives worthwhile. “Choose your talent and work on your skills” may sound familiar[v]

Dispersing our time and efforts would take us nowhere. Yet, we all know that we possess more than one talent, and having most of those gifts buried while we concentrate on only one, may end up making us very frustrated individuals.

The major excuse to do so tends to be a matter of time. But if there is one thing technology has given us, it is the gift of time. And taking advantage of it is a learning process. And that is so because at the same time that automation replaces some of our more tedious tasks, liberating us of time consuming and brain numbing activities, we may get caught in a sea of dopamine[vi] and get hooked on screens that take that unfettered time away from freedom, to do tasks that sometimes are very unnecessary, and even very unproductive.

Learning the process of rediscovering our creative capabilities, while reviving our freedom to think beyond the norm, exploring our talents and endeavoring to be all that we can be, will only make our future endeavors even more successful.

Learning the process of rediscovering our creative capabilities, while reviving our freedom to think beyond the norm, exploring our talents and endeavoring to be all that we can be, will only make our future endeavors even more successful. And as a result, It will make us more fulfilled and, hopefully, happier individuals as well as better societies.

It is as much a matter of unlearning -in traditional terms- as one of learning – in new ways-. And in a world that is requiring us to shift and change constantly, the capacity to think and imagine a different future, will never make us obsolete.

The other characteristic that becomes obvious in a creative environment, is the realization that we do not create anything alone. Contrary to the common held idea of the creative individual as someone who is unable to “play” with others, a person difficult to train, and not easily suited for the corporate structure, the fact is that creatives love teamwork, are conscious that nobody owns the truth, and acknowledge that innovation is a construction of the many and not -normally- the brilliance of the one.

It used to be the case that creatives where somewhere else. A room with a table tennis set, a couch and some video games to play made up what was seen as the basics. It was perceived as the kind of environment in which people with a “creative vent” would be able to come up with ideas that the system could then translate into real commercial, or industrial, products or services.

Today, we all are slowly moving towards much more relaxed working environments[vii]. These make us feel less like cogs in a system, and more like active participants. And the result is that while companies are gaining more creative ideas to deal with a changing environment, they have not loss corporate cohesiveness or effectiveness. If anything, the opposite has been the case.

In fact, the creative mindset is a perfect conduit for the process that should take us away from so much “Me”, and into a more collaborative system. As mentioned before, the whole creative process – as life itself- is also heavily influenced by what is better for “Us” – family, the team, the company, the group, even the whole of society and the planet that sustains us- rather than what is based on solitary effort.

Now, evolving and changing does not necessarily imply speed. Each of us can generate change at one´s own speed.

What is important is that once we decide to move, we keep doing so. This is also a general rule of life. Like someone once said, it is impossible to drive a car while parked. If we move we can decide the route. Standing still, it will never happen. And once we move, we will evolve and develop the ability to digest all that is thrown at us, as well learning how to make it new.

And as we talk of evolving, one of the biggest misconceptions on the general theory of evolution, just to bring this point forward, is that the mechanism of natural selection – central to the theory –, and which may result in improved abilities to survive and reproduce, should necessarily mean that the outcome is progressive[viii].

As it happens, this is clearly not so. What is called natural selection under the theory, does not produce organisms perfectly suited to their environments by magic, as it is commonly misinterpreted. What it means, really, is that these organisms through different traits and skills are “good enough” to survive while others do not. The best suited gene pools survive, the others perish. And the whole system strengthens and improves.

So evolving and surviving in our economic, social and financial ecosystem within the wider universe, may simply mean learning to adopt survival characteristics which may be new to us, or even reacquiring qualities and attributes that were useful before, which may have been lost for one or more generations due to environmental or social changes, and now have become of importance once again.

So how does this translate to the XXI Century?

Well, it means for a start that the role of a creative professional is not to keep up with the speed of change, but with change itself. In sporting terms, the creative thinker may be more like a long distance runner than a sprinter.

Secondly, being creative means being open to novelty and interested in everything. The creative mind is always acquiring data. To those looking from the outside, it may seem a useless exercise of information gathering which they might find inconsequential.

It is common to hear creatives talk about themselves as encyclopedias of useless information, or something to that effect. And always said with a certain mischievous glint in their eyes. They know very well that the information they gather, and which most will discard for apparent good reason, it will not be useless to them.

But we must learn to choose what we assimilate. So another evolutive quality for a 21st Century creative mind, may be then knowing when to go back, rather than forward. That may mean looking at past experience as an exercise in reformulating events into a new market o society. In other cases it may also mean, sometimes, to even “go back” to 19th Century London and pay a visit to 21b Baker Street.

Sir Arthur Conan Doyle[ix] created great detective stories based on a Professor named Joseph Bell, whom he had met while studying medicine. Doyle admired him, particularly for his quick logical understanding of situations as a physician, and for his unique personal method of deductive reasoning, which caused great the great admiration of both students and his fellow colleagues (“Observe carefully, deduce shrewdly, and confirm with evidence”).

Bell´s experience and characteristics got “remixed” by Conan Doyle, and in late 1886, the figure of the master of all detectives, the great Sherlock Holmes, finally came to life.

It is no surprise that the role of the creative individual is very similar to the role of the detective. It involves keen observation, careful deduction, asking the right questions, having the correct basic knowledge, and above all, connecting all the dots (coming up with a hypothesis that is not necessarily constricted by a traditional structure). Or simply put, “Elementary, Dr. Watson”[x].

At a time where information surpasses us, while technology seems to be speeding up way ahead, becoming like the road runner may be the wrong approach.

In my personal experience, and it may be that I enjoy facing the waves, but if everything speeds up, I usually slow down (and vice versa). Creative reasoning and creative thinking in a slow moving environment -one which allows time to investigate-, ultimately allows for swift action. While if everybody rushes, our role is to slow down, which will permit us to see what everybody else is missing.

Like Neo in the Matrix, our advantage is that of being capable of decelerating everything down to the point where we are actually so cognitively enhanced that, in reality -and for everyone else for that matter-, we are indeed ahead of the curve.

Being creative, then, has to do with recognizing ourselves as such, and being flexible and adaptable to new work and technological needs. Basically it is to be, in individual terms and consciously, the same thing that we have already been as a civilization in an evolutionary and intuitive way. And of course, embracing these concepts also happens to show an understanding that it is not a given fact that, because luck has been our companion so far, it will remain so forever.

That is why the advanced vision of creativity is that of collaboration. Joining together in the creation of configurable and pliable systems that resemble concepts already present in life and nature. It means providing each individual with a series of tools, and to show each one the ways those tools can be put into good use.

We can no longer trust that we will find the needed solutions exclusively in a book, in a theory, or in a pre-formatted systemic solution. Much of the solution may be there, but we must accept that we are moving towards a brand new world with new rules, as well as never seen before ethical and professional uncertainties. And those new conundrums will need to be answered with a strong dose of new thinking as well.

Humanity has an invaluable accumulated research experience, and it is necessary that it be known, interpreted, and respected. At the same time, we must accompany the process of discernment, particularly in relation to all the information that flows in the sea of data that surrounds us, so we may learn to separate what is really important for our needs and what is not.

Promoting the acquisition of competences that enable us to thread and relate all this information in a productive way, and to collaborate in the improvement of individual satisfaction in this area, must be also one of our main objectives.

Ignacio Alperin

© 2019 by Ignacio Alperin Bruvera

[i] Ken Robinson: Do schools kill creativity? | TED Talk – (2014)
[ii] The Benefits of Puzzles in Early Childhood Development, by Michelle Manno, (2013)
[iii] Leadership, Strategies for Learning from Failure by Amy C. Edmondson, Harvard Business Review, April 2011 Issue
[iv] Money & Markets, Here’s How Your Watch Can Prove That 2 + 2 Doesn’t Equal 4 by Elena Holodny, Business Insider Australia (2014)
[v] Skills and Interests, Student Life, Tufts University (2018)
[vi] Has dopamine got us hooked on tech? by Simon Parkin, The Guardian (2018)
[vii] 10 Workplace Trends You’ll See In 2018 by Dan Schawbel, Forbes (2017)
[viii]Understanding Evolution, Misconceptions about Evolution, University of Berkeley (2018)
[ix] Biography of Sir Arthur Ignatius Conan Doyle, Encyclopedia Britannica /
[x] A Mind like Sherlock Holmes by Katherine Ramsland Ph.D., Psychology Today (2013)
(S) Ignacio Alperin nació en Argentina, creció en Australia y vivió temporariamente en varios países alrededor del mundo. Posee una experiencia internacional extensa, y diversa, obtenida en una carrera profesional alejada de lo lineal. Hoy en día es Profesor de Entrepreneurship en los MBAs de la Universidad Católica Argentina (UCA), Profesor de Creatividad e Innovación (Grado) en UCA Internacional, es un Emprendedor serial, consultor, orador en eventos nacionales e internacionales, evangelista secular, y artista plástico.
(E) Ignacio Alperin was born in Argentina, grew up in Australia and lived temporarily in several countries around the world. He has extensive and diverse international experience, obtained in a professional career far from the linear. Nowadays he is Professor of Entrepreneurship in the MBAs of the Argentine Catholic University (UCA), Professor of Creativity and Innovation (Degree) in UCA International, a serial Entrepreneur, consultant, speaker in national and international events, secular evangelist, and an artist.