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What is Art

Art is Art, but only time will really tell

Van Gogh did not sell one single painting while he was alive. His paintings were mocked as childish, lacking technique, depth, or clarity. 100 years later he was revered, loved, copied, and altogether declared one of the greatest masters that ever walked this earth.

Who says something is art vs. anything else. Who decides that what today is junk tomorrow may be a precious gem? Current artistic success is not necessarily a deserving trait of a living artist. It may even have no connection with an artist true quality.

Some of my fellow artists may be upset by this statement, but the truth is that success is not necessarily a matter of how good, how innovative, or how brilliant an artist may be. In today’s world it may have more to do with of marketing, promotion, the right word in the right place, the right image at the right time…so many different issues. Van Gogh did not sell one single painting while he was alive. His paintings were mocked as childish, lacking technique, depth, or clarity. 100 years later he was revered, loved, copied, and altogether declared one of the greatest masters that ever walked this earth.

How many great painters have not only managed to not survive their own casual fame, but have disappeared altogether from the history books? Probably most. Then fame is ephemeral, but staying power will only be granted to those who are truly unique, brilliant, and ground breaking, and above all, to those who survive the view from a different light than that  which was the accepted parameter of their time.

As we survive the waves that hit us, we become stronger artists, and many years from now, may also become deserving of much applause, books, reviews, comments and admiration. Only generations after we are gone, will the question of our true impact as artists will be answered.

In the meantime, let’s enjoy our ephemeral success and hope that life allows us to live doing what we truly love. That will be one of the greatest gifts we can hope to enjoy in this life.

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By Ignacio Alperin Bruvera

Ignacio Alperin nació en Argentina, creció en Australia y vivió temporariamente en varios países alrededor del mundo. Es un creativo en la definición más amplia de la palabra. Posee una experiencia internacional extensa y diversa, obtenida en una carrera profesional alejada de lo lineal. Hoy en día es Profesor en los MBAs de la Universidad Católica Argentina (UCA), Profesor de Creatividad e Innovación (Grado) en UCA Internacional y da clases y charlas como profesor visitante en entidades extrajeras. Es un emprendedor serial, aparte de consultor en temas tan variados como creatividad, innovación, liderazgo, arte y todo tipos de temas relacionados con el management y la dirección de empresas. Es también orador en eventos nacionales e internacionales, escribe ocasionalmente en diferentes publicaciones y por supuesto, tiene una carrera establecida como pintor y artista plástico.

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Ignacio Alperin was born in Argentina, grew up in Australia and lived temporarily in several countries around the world. He is a creative in every possible description of the word. He has an extensive and diverse international experience, obtained in a professional and corporate career far from the linear. Nowadays he is a Professor in the MBAs of the Argentine Catholic University (UCA), Professor of Creativity and Innovation (Degree) in UCA International, and gives lectures and talks in foreign universities. He is a serial entrepreneur, and a consultant in such diverse areas as creativity, innovation, art, leadership, and other management and business related subjects. He is also a key note speaker in national and international events, he occasionally writes for different publications, and of course, he has a well established career as a painter and an artist.

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