2015 art works 2016 art works 2016 exhibtions IN ENGLISH previous works by the same artist Promoting your Art Videos Visual Jazz What is Art


The number 40 is of great importance in Judeo-Christian tradition.

fotos-1927478h640In biblical times, it was assumed that a person would die 40 days after he or she stopped breathing. The great Kings of Israel (Saul, David and Salomon) all reigned for forty years, Jonas preached for 40 days before Nineveh’s destruction, Noah’s great rains lasted 40 days and Moses received his call at 40 years of age and stayed in Sinai for 40 days. Furthermore, the chosen people lived in the desert for 40 years, while Jesus preached for 40 months, was tempted in the same desert by the devil for 40 days, disappeared from his burial place within 40 hours and appeared after resurrection, and before ascension, for exactly 40 days. And, obviously, forty days is the preparation time before Easter.

Forty was presumed to be THE number required for full transformation or renewal.

So is then forty a magical number? Probably not (I do not have the answer). It may probably be just a number, but it is definitely something else, and that is a message in a bottle.

It may simply mean “give it reasonable time”.

It may exemplify the fact that everything that is important, everything that requires a shift from an accepted paradigm, or a change of perspective, also requires a sensible time to mature and happen.

It´s only a canvas sky hanging over a muslin tree parcial 3

When I am “stuck” on an issue with my painting, I have two choices. Muddle through or give it time. And more often than not I will chose to give it time. Let it mature. And this means that I should “lay off”. Let it be for a while. Look at my troubled work in that typically artistic stance that is a mixture between despair and admiration for what we have done and may never repeat.


So my recommendation would be, let it be. Give yourself a period to rest. Forty minutes, forty hours or forty days. Fifty, fifteen, twenty or whatever you happen to feel is right, but give it time. And giving it time also means looking for silence, searching for a period to reason, contemplating, and extracting answers and further questions (after all, if anything , we have learned by now that one answer inexorably leads to a new uncertainty).

And letting it be also means going into your own desert, being tempted to do misguided stuff, and finally Bp8zdtDIUAA4JL_returning from the horrowing experience free from pressures and erronous stimuli, feeling liberated and ready to resume the correct path.

Forty something, twenty something, sixty something…it doesn´t really matter. It is all probably all pretty much the same.  It should simply be a great opportunity to stop, move away, think and maybe, just get it right.

Until the next time!


ignacioalperin lights4.jpg

©2016 by Ignacio Alperin Bruvera



By Ignacio Alperin Bruvera

Ignacio Alperin nació en Argentina, creció en Australia y vivió temporariamente en varios países alrededor del mundo. Es un creativo en la definición más amplia de la palabra. Posee una experiencia internacional extensa y diversa, obtenida en una carrera profesional alejada de lo lineal. Hoy en día es Profesor en los MBAs de la Universidad Católica Argentina (UCA), Profesor de Creatividad e Innovación (Grado) en UCA Internacional y da clases y charlas como profesor visitante en entidades extrajeras. Es un emprendedor serial, aparte de consultor en temas tan variados como creatividad, innovación, liderazgo, arte y todo tipos de temas relacionados con el management y la dirección de empresas. Es también orador en eventos nacionales e internacionales, escribe ocasionalmente en diferentes publicaciones y por supuesto, tiene una carrera establecida como pintor y artista plástico.


Ignacio Alperin was born in Argentina, grew up in Australia and lived temporarily in several countries around the world. He is a creative in every possible description of the word. He has an extensive and diverse international experience, obtained in a professional and corporate career far from the linear. Nowadays he is a Professor in the MBAs of the Argentine Catholic University (UCA), Professor of Creativity and Innovation (Degree) in UCA International, and gives lectures and talks in foreign universities. He is a serial entrepreneur, and a consultant in such diverse areas as creativity, innovation, art, leadership, and other management and business related subjects. He is also a key note speaker in national and international events, he occasionally writes for different publications, and of course, he has a well established career as a painter and an artist.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s