Creativity / Creatividad Design IN ENGLISH jazz

So, it seems we need new talent here…


We usually talk respectfully about “talented” individuals, companies look for “new talent”, while the media reviews and applauds “talented” performers. Some of us may have even dreamt -or may still hope- to be in consideration for that label. And why not? It would seem people openly considered as “talented” have the world at their feet. But what is really talent? Or at least, what qualifies as talent in these situations? Furthermore, is there such a thing as a “talented individual”?

Merriam-Webster defines talent, in this particular usage, as “1. archaic :  a characteristic feature, aptitude, or disposition of a person or animal, 2.  the natural endowments of a person; and 3. a special often athletic, creative, or artistic aptitude or b :  general intelligence or mental power :  ability.”

The first obvious thought that comes to mind from looking at the definition, is that it is a very misused word. Clearly, it is one of those expressions in common usage that has become a generic term in itself. And just as for most people around the world the name Coke is a generic term (a definition in itself) as much as a brand, the everyday use of the brand Talent generates a common and accepted image no matter whether we are talking about sports, business, science, or a spelling bee competition.

Yet, moving beyond the superficial -and maybe misleading- use of the specific term, it remains so that “talent” is not something as special as one may have been led to believe. Quite the contrary, having talents seems to be as much an intrinsic part of an individual as, let’s say, being creative, having body organs or breathing.

The fact is that we all have received talents from the word go. They are our natural endowments, using the description of Merriam-Webster. They can be both our genetic (family), and personal (individual) gifts. Capacities that make up as much of who we are as any other personal characteristic. It is the stuff we are good at, as well as the things we suspect we could be good at if we gave it a serious try, those we suspect are there but we need to give ourselves the opportunity -and time- to explore them, and even those which are hidden from us and we don´t even know exist.

b&wmod.jpgIn the same way as it used to be said that only some people were talented, the same happened with creative people. These days we can say – backed by strong neurological and psychological evidence, as well as with at least 100 years of relevant scientific research-, that in fact, “we are all creative”. What we are not is all “the same creative”. In a way, and in reference to “talent”, the same thing seems to apply.

So, what makes some people raise above others then? How come we generally recognize that, even if we are all talented, some may seem to be more so than others (following Orwell´s Animal Farm line of thought that “we are all equal, but some are more equal than others” perhaps). And what makes them more noticeable than the rest?

There are clearly common qualities that spread across the different professions and which can be analyzed. In simple terms, an approximation to the “Famous Talents” Top 10 checklist could look a bit like this:


  1. Most of them put in the work. There is hard labor behind all that “talent”. 8 hours a day is just for suckers.
  2. They study a lot. These are not lazy people touched by a magic wand. They usually need to know much more than what they need to use. These people are encyclopedic, even if sometimes only in very specific areas.
  3. They don´t mind emulating. Everything is -more or less- a remix. They know it, and they are all out to learn from the best.
  4. They produce the goods. Others with similar talents may be just waiting for that lucky break. These people are all about getting the breaks by producing, and producing, and producing…
  5. They are “out there” (in a wide mode or in a subject specific mode, but out there). They work their marketing tools to the hilt. They are socially active and, if applicable, also on social media. They love followers and search for more. They know they were lucky to get into the spotlight, but they also know that for luck to find them, they had to work hard and be visible.
  6. They know when they are onto a good thing. Repetition makes perfect so they all have their war horses and ride them to the end.
  7. There is an “aura” about them. Whether purposely or naturally, most of them will pursue nonchalant, detached, and understated manners and ways that make other people feel in the presence of “some kind of intellectual/sporting/artistic/(you name it) royalty”. Others will go for the opposite -loud and annoying- effect, and even if successful, the other “talents” will see them as simple “flashes in effect ridden pans”.
  8. They are extremely demanding, of themselves and of others. You were just complaining about a boyfriend/girlfriend? If you think they are demanding, it’s because you have seen nothing yet. These people wrote the book!
  9. They are markedly creative and feed their creative instincts constantly. Noticeably talented individuals are noticeably creative individuals. And they always let you know about it.
  10. They are all thinking about the day after. Not the day after the project, the movie, the book, or the election. They are all thinking about the day after they die. Their drive is rocketed by the hope of achieving some type of relative  immortality. They are working hard at getting their permanent stamp on their specific world, and this is a driving force that pushes them quite a few extra miles.

Adolfo 3_edited_edited.jpg

So, on the one hand, talent is everywhere (in human and animal terms and without exception). In our specific case, wherever there is a human being (and today with 7 billion plus on the planet, that is almost everywhere) there is talent, obvious or latent. But also in society, there are those who clearly will go the extra distance and be lucky enough to be noticed, be formally labelled, and get the benefits from being openly considered as “a Talent”.

Whether we are looking to reboot our natural talents, or to either retain or hire what is commonly referred to as “new talent”, it is very possible that many of these 10 qualities we just mentioned are expected to be found (they are obviously not the only ones). So, it may be a smart move to look at the manner in which many of these people work and act. Emulating them, working hard, liberating our creative spirits, and remixing a little, may then get us a long way.

Until next time!



©2016 by Ignacio Alperin Bruvera


By Ignacio Alperin Bruvera

Ignacio Alperin nació en Argentina, creció en Australia y vivió temporariamente en varios países alrededor del mundo. Es un creativo en la definición más amplia de la palabra. Posee una experiencia internacional extensa y diversa, obtenida en una carrera profesional alejada de lo lineal. Hoy en día es Profesor en los MBAs de la Universidad Católica Argentina (UCA), Profesor de Creatividad e Innovación (Grado) en UCA Internacional y da clases y charlas como profesor visitante en entidades extrajeras. Es un emprendedor serial, aparte de consultor en temas tan variados como creatividad, innovación, liderazgo, arte y todo tipos de temas relacionados con el management y la dirección de empresas. Es también orador en eventos nacionales e internacionales, escribe ocasionalmente en diferentes publicaciones y por supuesto, tiene una carrera establecida como pintor y artista plástico.


Ignacio Alperin was born in Argentina, grew up in Australia and lived temporarily in several countries around the world. He is a creative in every possible description of the word. He has an extensive and diverse international experience, obtained in a professional and corporate career far from the linear. Nowadays he is a Professor in the MBAs of the Argentine Catholic University (UCA), Professor of Creativity and Innovation (Degree) in UCA International, and gives lectures and talks in foreign universities. He is a serial entrepreneur, and a consultant in such diverse areas as creativity, innovation, art, leadership, and other management and business related subjects. He is also a key note speaker in national and international events, he occasionally writes for different publications, and of course, he has a well established career as a painter and an artist.

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