2018 Creativity Creativity / Creatividad Design IN ENGLISH Innovation Promoting your Art sustainability Visual Jazz


Reality is a construction. What we see, we see through a series of “intermediaries”. Senses much like a security video camera, a concert speaker, a microphone and other electronic sensors that we already have commonly available.

As an artist I am keenly aware that color is refractive. Thus according to the amount and type of light I have in front of me, colors and shapes will change (more colors than shapes, but those will too). In other words, we redefine the world by modifying our capacity to see. We are part of an ecosystem that is constantly moving and forcing us to modify our focus with it.

It means that everything is quite relative as each one of us creates our reality based in short term memory “bursts” of schemas, photos that make up a nice little movie that will most probably, but not necessarily, become long term memory.

From the same accident scene, 10 people looking at it will “record” in their memories 10 different movies. People will incorporate things that others have not seen, and many times, things that were never there.

As a synesthetic artist, I already “see” what I hear. This TED lecture, from 2009, by Beau Lotto plays with your vision, your perceptivity of sound, other senses, and your brain, thus spotlighting what you can’t normally see: how your brain works.

I hope you enjoy this fun perception of what’s really out there.

Until next time



PhotoFunia TV interference Regular 2014-08-04 01 55 05

©2018 by Ignacio Alperin Bruvera

Ignacio Alperin Art


By Ignacio Alperin Bruvera

Ignacio Alperin nació en Argentina, creció en Australia y vivió temporariamente en varios países alrededor del mundo. Es un creativo en la definición más amplia de la palabra. Posee una experiencia internacional extensa y diversa, obtenida en una carrera profesional alejada de lo lineal. Hoy en día es Profesor en los MBAs de la Universidad Católica Argentina (UCA), Profesor de Creatividad e Innovación (Grado) en UCA Internacional y da clases y charlas como profesor visitante en entidades extrajeras. Es un emprendedor serial, aparte de consultor en temas tan variados como creatividad, innovación, liderazgo, arte y todo tipos de temas relacionados con el management y la dirección de empresas. Es también orador en eventos nacionales e internacionales, escribe ocasionalmente en diferentes publicaciones y por supuesto, tiene una carrera establecida como pintor y artista plástico.


Ignacio Alperin was born in Argentina, grew up in Australia and lived temporarily in several countries around the world. He is a creative in every possible description of the word. He has an extensive and diverse international experience, obtained in a professional and corporate career far from the linear. Nowadays he is a Professor in the MBAs of the Argentine Catholic University (UCA), Professor of Creativity and Innovation (Degree) in UCA International, and gives lectures and talks in foreign universities. He is a serial entrepreneur, and a consultant in such diverse areas as creativity, innovation, art, leadership, and other management and business related subjects. He is also a key note speaker in national and international events, he occasionally writes for different publications, and of course, he has a well established career as a painter and an artist.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s