2021 Creativity Creativity / Creatividad Design IN ENGLISH Innovation sustainability


russellI selected this video a long time ago. For many reasons, mostly my own life pushing me to concentrate on other things, I have left it on the backburner all this time. Yet, it is not something to be kept there. It is a thoroughly enjoyable conversation with a man that possessed one of the most robust minds of the late 19th and 20th centuries.

He says the chat, which he tried to title as if it was a lecture (I think out of an excess of formality) should be called “80 years of changing beliefs and unchanging hopes”. A lovely title.

Another little detail which I find fascinating, because it mostly talks indirectly about how WE live our lives, is the fact that he recalls that his grandfather -the man who actually raised him- was born in the early years of the French revolution and lived through the reign of Napoleon.

Today, we see these facts as ancient history, yet we are watching an interview with someone who acts, momentarily, as a visible connector between what many consider the distant past, and our present time. An era so dedicated to looking at the future.  To reaffirm this feeling, he talks with such modernity that, beyond his old fashion tone, he seems so much in the present.

I also say that it is a call to arms for our present time, not only because of the importance of applying the experience learned from the lessons lived (the French Revolution, Napoleon, Bismarck, Hitler, and so on), but also because we seem to gloss over so many facts that have so much power to enlighten us, and by treating them as being so ancient, we buy into the notion that these social tests of history may no longer apply.

Yet, here he is, talking about them as a lived experience. And it is the simple fact that we see him talking about them, the one that puts everything squarely in the now and make us think about how important all these lessons are, as well as how sad it is that we, as a culture, do not rely a bit more in our collective experience as a civilization. The constant repetition of mistakes should have sounded the alert long ago, and yet, here we are…muddling through similar turmoil as before.

One more thing that I find close to my heart is the lovely connection that he makes between mathematics and philosophy. I studied both and I always felt that philosophy, and particularly logic, was the expression of mathematics in words. The nice thing -at least for me- was that words, did not necessarily need to add up in the same way as numbers do, so I always found them more relaxing!

But enough contemplation, let´s watch Lord Russell and enjoy seeing him “think live”.

Until next time


PhotoFunia TV interference Regular 2014-08-04 01 55 05

©2021 by Ignacio Alperin Bruvera

Ignacio Alperin Art


By Ignacio Alperin Bruvera

Ignacio Alperin nació en Argentina, creció en Australia y vivió temporariamente en varios países alrededor del mundo. Es un creativo en la definición más amplia de la palabra. Posee una experiencia internacional extensa y diversa, obtenida en una carrera profesional alejada de lo lineal. Hoy en día es Profesor en los MBAs de la Universidad Católica Argentina (UCA), Profesor de Creatividad e Innovación (Grado) en UCA Internacional y da clases y charlas como profesor visitante en entidades extrajeras. Es un emprendedor serial, aparte de consultor en temas tan variados como creatividad, innovación, liderazgo, arte y todo tipos de temas relacionados con el management y la dirección de empresas. Es también orador en eventos nacionales e internacionales, escribe ocasionalmente en diferentes publicaciones y por supuesto, tiene una carrera establecida como pintor y artista plástico.


Ignacio Alperin was born in Argentina, grew up in Australia and lived temporarily in several countries around the world. He is a creative in every possible description of the word. He has an extensive and diverse international experience, obtained in a professional and corporate career far from the linear. Nowadays he is a Professor in the MBAs of the Argentine Catholic University (UCA), Professor of Creativity and Innovation (Degree) in UCA International, and gives lectures and talks in foreign universities. He is a serial entrepreneur, and a consultant in such diverse areas as creativity, innovation, art, leadership, and other management and business related subjects. He is also a key note speaker in national and international events, he occasionally writes for different publications, and of course, he has a well established career as a painter and an artist.

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