Art, My Art, Innovation, Leadership, Empowerment, Entrepreneurship, Design, Creativity, Sustainability, Jazz and other Cool Stuff
LA BANDA DE SONIDO DE TU VIDA
COMO FUNCIONA EL COACHING CREATIVO
Ser creativo e innovador pareciera ser un mandato social en estos días.
TALLER DE CREATIVIDAD Y LIDERAZGO EN LA INNOVACIÓN EN RADIO MITRE, BUENOS AIRES, 2017
Lo que para los artistas es en general un proceso natural, en otros ámbitos se lo ve como una consigna de supervivencia dentro de la estructura corporativa, o como una manera de mantener actividades y productos competitivos en un mundo cambiante. A nivel individual, están también los que lo toman como una necesidad de toda persona en su constante mejoramiento profesional y personal. Inclusive están aquellos que lo ven como un novedoso camino de autoayuda personal.
El problema que enfrentamos todos es que los procesos creativos, por más caóticos o disruptivos que sean, deben seguir ciertas consignas que nos permitan sacar provecho de toda esa actividad, y muchas veces, la propia esencia caótica del proceso nos hace perder de vista objetivos, o nos enamora del proceso mismo, sin dejarnos espacio para el crecimiento y la puesta en práctica de esa innovadora visión.
Ahí es donde yo puedo ayudarte.
Me presento como tu propio y personal C.I.O ( siglas en inglés significan “Chief Inspiration Officer”). Yo quiero ser la persona que te inspire para que salgas de tu rutina, encuentres los caminos que te ayuden a avanzar, y des ese pasó más allá que hoy pareciera serte tan esquivo.
Cada uno de nosotros tiene con qué hacerlo, pero muchas veces nos perdemos en nuestras propias junglas.
Mi tarea, “evangelizadora” en cierto modo, está basada en mis clases en la universidad (donde soy Profesor de Creatividad e innovación) y en mi variada experiencia profesional y personal.
El coaching creativo busca reposicionar tu visión ante una sociedad y una economía cambiante. No es, ni pretende ser, un curso de autoayuda aunque su efecto tangencial puede ser, en algunos casos, muy similar.
TALLER DE CREATIVIDAD – WINE & ART 2017, HIPÓDROMO ARGENTINO DE PALERMO, BUENOS AIRES, 2017
Muy por el contrario, la intención es la de alejarte del “yoismo individualista” tan preminente y llevarte a comprender tus talentos, aprovechar tu flexibilidad emocional y creativa, y ayudarte a encontrar nuevamente el rumbo que te permita efectivizar tus capacidades en beneficio propio, de tu propio entorno, y del conjunto de la sociedad.
La creatividad vista así, es una herramienta práctica y no meramente teórica. Seas artista, tengas cualquier otra profesión, o en realidad, cualquiera sea tu situación laboral, podemos analizar juntos dónde estás, a dónde querés llegar, qué te falta y como conseguirlo.
El coaching creativo puede ser individual, como también parte de un nuevo proceso en el ámbito corporativo. En lo referido a este último, puede ser un instrumento muy interesante para desarrollar nuevas ideas o productos. Tener acceso a un profesional externo, que no esté limitado por las restricciones culturales y estructurales de una organización, permite rápidamente encontrar nuevas alternativas y resolver problemas de larga data tanto en lo comercial como en lo relacionado a la dinámica de la empresa.
La propuesta es práctica y no teórica.
TOMEMOS COMO EJEMPLO UNA REUNION INICIAL CON UN ARTISTA/CREATIVO
En la reunión inicial, de 2 horas de duración, realizamos una completa revisión, evaluación y análisis de cómo estás presentando tu arte al público, al mercado y al mundo del arte en general.
Los temas cubiertos incluyen: 1. Cómo organizar y presentar tu arte de manera más efectiva tanto en línea como en la vida real 2. Evaluaciones y recomendaciones de sitios web 3. Información sobre cómo escribir sobre tu arte (para tu sitio web, declaración, anuncios, correos electrónicos, medios sociales, etc.) 4. Recomendaciones para mejorar tu perfil en línea y páginas de Social Media 5. Revisión de tus precios de venta 6. Indicaciones sobre cómo obtener una mayor exposición para tu arte 7. Formas de aumentar tus seguidores y ampliar tu audiencia 8. Opciones para vender tu arte 9. Consejos sobre cómo identificar, acercarse y hacer contacto con galerías y otros lugares para posibles espectáculos o representación 10. Consejos específicos relacionados a tu arte en particular y a tu etapa profesional actual.
Te quiero ver crecer. Quiero que te desarrolles a pleno. Y quiero que seas exitoso y sustentable en el tiempo.
Animate a probar algo diferente. Vale la pena.
Contacto y mayores informes: Ignacio Alperin, ignacio@ignacioalperin.com / FACEBOOK: AlperinCIO
ABOUT IGNACIO
Ignacio was born in Buenos Aires, Argentina, grew up in Australia and lived in several countries around the globe until his return to his country of origin 15 years ago.
At a very young age and with the help of his mother, a talented artist herself, and his father, an engineer internationally renowned for his creativity and innovation, he took his first steps in the world of art. Surrounded by drawing tables, technical pens and architectural influences he began to create his own path.
His early influences were very eclectic and mature for his age. They included great masters like Rembrandt, Monet, Van Gogh and Picasso, as well as modern masters like Kandinsky, Pollock, de Kooning and Rauschenberg. Drawing, painting, and a great deal of reading took an important place in his life.
During his early 20s he develops a love affair with jazz, becoming an avid follower of the local Australian jazz scene and as a result, his painting begins to show signs of this inspiration. Complex rhythms, intertwining melodies, and a great deal of improvisational skills are developed in his art.
That slow and jazzy pace also helped him mature his own approaches and techniques while freeing himself from classical ties, finding stimulus in unusual places and developing a unique and sensitive voice.
Added to that, his artistically applied synesthesia –condition which he shares with Kandinsky-, adds to his work an unusual share of musicality and innovation. The artist admits the complexity of combining his artistic imprint with the possibilities this "gift" generates while always underlining that it is a constant exploration, full of achievements as well as challenges.
The result is a fusion that explores the limits of colors and shapes within a marked abstraction. An expressive path without reservations strongly anchored on his individuality and unique experience.
This exploration has not only been applied to his painting. He has also pursued his vision into other forms of artistic expression, including smaller architectural and design projects, and graphic design assignments applied to advertising and marketing.
VISUAL JAZZ
IGNACIO ALPERÍN BRUVERA
The works presented in his Blog are a fraction of the main series developed by the artist and which has been travelling around different cities around the world since 2010. The artist’s "Visual Jazz Tour" encompasses works aided by his synesthesia and based on a visual interpretation of melodies, mainly from traditional and avant-garde jazz, soul, Motown and the American songbook, expressed in shapes and colors.
Fascinated by this musical genre, Alperín has created his own visual language through the same methods of inventiveness and spontaneity as musicians. We find in his paintings spectacular spiral lines and longitudinal strokes which glide through the canvas, outlined by an energetic use of the primary palette, extracting from these colors unthought-of shades and gradations that have become a signature and a characteristic of his bold and powerful style.
In this way he has built its own movement filled language to communicate and engage in a dialogue with the public; mostly divorced from figurative representation, he constructs a visceral abstraction that stimulates the imagination and turn on the viewers’ inner sensations.
Ñ magazine (South America´s largest selling arts and culture magazine), in its issue of September 11, 2010, under the title "IGNACIO ALPERIN in NEW YORK – an Argentine visual Jazz show" went further than that, drawing a parallel between the love of jazz from the great Argentine writer Julio Cortazar and his incorporation of this musical form into literature, with the work of Alperín and his intention to assimilate this same musical form, this time in the realm of visual art.
Many subsequent articles in La Nación and Clarin newspapers (Argentina´s best- selling newspapers), as well as specialized magazines such as the above mentioned Ñ, ADN and Maleva Mag –just to mention a few - have also constantly highlighted his originality and constant growth.
The artist has conceptualized his art in a term that expresses the musicality of his work together with the movement that he seeks to impose on it.
The viewers are thus encouraged to become emotionally involved, transcending everyday reality in a process without space, age or time, towards a more universal, melodic and harmonious view of everything that surrounds them.
The work of Alperín has movement, rhythm, coolness and a degree of visual improvisation that is meant to hide a very well studied score. The result is constant dynamism and exceptional use of color in a never ending search for beats and counterpoints.
This synthesis of Art and music, or "Visual Jazz" as an American journalist baptized it a few years ago, it is almost a trademark of Alperin´s work with a strong track record and exhibitions in New York, Miami, London, Melbourne, Zurich, Lisbon and in Argentina.
Currently, the artist discloses the development of his work and research, and how it applies to corporate and professionally applied creativity in academia, as professor of Creativity and Innovation at the Universidad Católica Argentina (The Argentine National Catholic University in Buenos Aires), and gives seminars on the subject in the context of workshops and events for individuals, companies and artists both in Spanish and English. View all posts by Ignacio Alperin Bruvera